Create a pitch-ready product for a local beverage creator seeking startup funding for distribution.
Koldwave Kombucha was started by a local, small-batch beverage creator who was ready to take the product to market but needed a brand and story that could easily be shared with potential investors for funding consideration.
We created a prototype for Koldwave Kombucha consisting of packaging, brand story, visual identity, and photography to help investors realize the product viability of the beverage.
Initial research included market analysis, competitive positioning, and target audience profiles.
The direction for the prototype and brand was focused on representing something that was fresh, high quality, and honest about its ingredients.